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Client onboarding checklist for seo consultants

SEO results depend on access and history you don't control — GA4, Search Console, past penalties, who can deploy changes. This checklist collects access and context in week one, so your audit reflects reality instead of waiting on emails.

1. Website URL and CMS
2. Google Analytics 4 access
3. Google Search Console access
4. Business goals: leads, sales, traffic
5. Priority pages and services to rank
6. Target regions / languages
7. Main competitors (3–5)
8. Past SEO work: agencies, penalties, migrations
9. Keyword research already done (if any)
10. Content resources: who writes, how often
11. Dev resources for technical changes
12. Access to website backend or developer contact
13. Monthly budget and expectations
14. Reporting frequency preferred
15. Timeline: when do you expect results discussion

Tips from the field

• Request GA4 + Search Console access before the kickoff call.
• Ask directly about past agencies, migrations and manual penalties.
• Clarify who implements technical changes and how fast they ship.