Video projects die in the gap between what the client imagined and what you filmed. This checklist locks down purpose, platforms, aspect ratios, references and revision rounds before the shoot — so the edit is execution, not negotiation.
Company / client name and contact
Video purpose: promo, testimonial, event, social
Target platform and aspect ratios (16:9, 9:16, 1:1)
Desired length of final video(s)
Script or outline (or who writes it)
Locations and shooting dates
People to be filmed and their availability
Brand guidelines and logo files
Reference videos you like
Music licensing preference: stock, licensed, client-provided
Ask for 2–3 reference videos; 'cinematic' means different things to different people.
Confirm usage rights and music licensing before shooting.
Lock the number of revision rounds into the agreement.
Send it as one smart link — and stop chasing
Chasely turns this checklist into a client-facing page and follows up automatically until every item is done. Your client needs no account. $9/mo, 14 days free.